Facebook feeds narcissism!
I knew it! I knew it! I knew it!
. For the average narcissist, Facebook "offers a gateway for hundreds of shallow relationships and emotionally detached communication." More importantly for this study, social networking in general allows the user a great deal of control over how he or she is presented to and perceived by peers and other users. - News story
What have I been saying all along you freaks! An apostolate - my ass.