Fame and celebrity.

The worthless are prized highly by the sons of men. - Psalm 12: 9
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For the wicked man boasts of his heart's desires;

the covetous blasphemes and spurns the Lord.
In his pride the wicked says: "He will not punish.
There is no God." Such are his thoughts. - Psalm 10: 3-4
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Help, O Lord, for good men have vanished;
truth has gone from the sons of men.
Falsehood they speak one to another,
with lying lips, with a false heart. - Psalm 12:2-3
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No truth can be found in their mouths,

their heart is all mischief,
their throat a wide-open grave,
all honey their speech. - Psalm 5: 10
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They wear their pride like a necklace,
they clothe themselves with violence...
They scoff; they speak with malice...
So the people turn to follow them
and drink in all of their words.
Look at them, such are the wicked,
but untroubled, they grow in wealth. - Psalm 72: 6-12
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God looks down from heaven
on the sons of men
to see if any are wise,
if any seek God.
All have left the right path;
depraved every one.
There is not a good man left,
no, not even one. - Psalm 52: 3-4
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The worthless are prized highly by the sons of men. - Psalm 12: 9
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'Lord have mercy on me,
heal my soul for I have sinned against you.' - Psalm 40: 5