During the Swine flu pandemic.
Talk about bad timing. White Castle is promoting a pulled pork sandwich, just as Swine flu panic sweeps the headlines. What is worse, they show a person dressed as a hog performing a Flashdance parody; instead of water dumped onto the pig, pulled pork is dumped, and hurled onto the audience - like vomit. Great advertising campaign, huh?
Now you can understand why the pork industry does not want it called, Swine flu.