Not so much a book review as a comment...
Yesterday I wrote about another book, which at first, I wasn't all that enthused about. Then I read it and liked it. But I already told you that. In the post I mentioned concepts related to 'marketing' - selling books - books that are marketable. In other words, publishers naturally focus on authors with an established following. It's like the film industry, the majority of the films are safe and marketable - suited to a particular fan base. Marketing is key. The covers are very important in marketing. Look at the cover of today's book. How hot is Fr. Calloway, huh? He's gonna sell books.
A friend sent me the cover photo with this comment:
It truly is time to pull Fr. Calloway in for a long retreat before things in his head and heart become confused ... I say this with all kindness and concern. So too, there needs to be a removal of the p.r. & publishing personal, if they came up with the idea of the photo-cover pose, because they cannot discern well .... they are not being good spiritually discerning 'helpers' ... careerism. I do not want 'rock star' priests ... I do not want to 'feel' sold too or be in a 'groupie' category .... or fan of xxyyzz.
Under the Mantle .... and who has center stage?
My friend must remain anonymous - but I assure you, this friend knows the business.
There is nothing wrong with that BTW. Printing books to sell, that is. That is good business. Obviously, my friend has concerns over the sexiness of the book cover, and perhaps the potential danger for the priest as celebrity.
Don't get me wrong, there is nothing wrong with publishing books - likewise, people do want to hear from their favorite authors turned speakers - and the authors need to earn a living. So what am I saying?
Absolutely nothing. I just wanted to post my friend's comment on the book cover and pretend that I'm literate. ;)
Seriously, though. I thought print was dead?
For a serious review of Calloway's new book, go here.
Sometimes church people and church stuff can become so 'generic' feeling. I can't put my finger on it - sort of too 'acceptable'. I noted a commenter on another blog referred to it as a sort of "Word on Fire" approach, making Catholicism 'acceptable' to the world. It's not really on fire - but it's safe. Know what I mean?
I think Fr. Z should publish a book and have Vincenzo do the cover.
Bonus point. Remember the ex-porn star I wrote about not long ago, Jake Genesis? His photo and name really 'sold' my post about him. See what I mean? How many good Catholics would love to be his spiritual director or offer him spiritual support - just as a friend of course?