That was how we said things back when I was in high shool. "So queer!" It meant something was 'lame', 'dumb', 'gay', all meaning, 'so-not-cool', back in the olden days. And I think the expression works quite well for the Chick-fil-A kiss-in-fail. I came across a couple of videos which showed a few same sex couples chomping at each other's mouths in a staged kiss - it was so dumb. Probably really gross to any kid who might have seen it. Yet, maybe there is no shock factor any longer? So why do something so immature?
The staged event reminded me of one of my 'first kisses' when I was just a little, stupid kid. One of the men who molested me tried to kiss me, sticking his tongue down my throat. I choked, but he was intent upon 'making-out' - kissing and hugging me. I distinctly remember how I kept squirming, protesting, "Men don't kiss each other!" But I was a kid - it didn't matter to that guy.
It's an ugly thing to corrupt the morals of a child. An awful, terrible sin.
"See, here you have passed by a small child, passed by in anger, with a foul word, with a wrathful soul; you perhaps did not notice the child, but he saw you, and your unsightly impious image, has remained in his defenseless heart. You did not know it, but you may have thereby planted a bad seed in him, and it may grow, all because you did not restrain yourself before the child, because you did not nurture in yourself a heedful, active love." - Dostoevsky, Brothers Karamazov; Talks and HomiliesThese people circle the earth and the sea in order to train their children, and they make them children of perdition twofold more than they themselves are. [Mt: 23:15]